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From Concept to Capital: Brand Strategy for Winning Pitches FULL
April 17 @ 1:30 pm - 3:30 pm
Free
Turning groundbreaking ideas into investor-ready pitches requires more than just data — it takes a clear, compelling brand strategy. In this workshop, you’ll learn what brand strategy actually is, why it matters, and how strong branding is used to guide business decisions. Crafting your brand before you create your pitch will ensure your medical innovation’s value stands out, builds trust, and resonates with investors.
Join Gail Gonzales of Evolve Your Brand, a brand strategist with over 25 years of experience bringing start-ups to life with confidence, clarity and direction. As a marketing project manager, writer and designer for 10 years in a hearing health company and in her own business since 2007 Gail has helped engineers, product managers, and inventors in health and wellness craft messaging and build brands that gain traction.
What You’ll Learn:
🔹What exactly IS brand strategy and how to leverage it
🔹 How to simplify complex concepts without losing impact
🔹 Tips for crafting a memorable narrative that connects with investors
🔹 Guidance on aligning your messaging with your company’s core strengths
🔹 Tips for crafting a memorable narrative that connects with investors
🔹 Guidance on aligning your messaging with your company’s core strengths
Whether you’re refining your pitch deck or starting from scratch, this session will help you confidently position your idea for success.
