BioMarketSA^TM  is a series of biomedical commercialization programs designed to help startups climb toward full market success. Focused on pre‑revenue medical technology companies, this initiative provides a knowledgeable and practical pathway through the complexities of commercialization—supporting innovators as they move from promising technology to real adoption in the healthcare marketplace.

VACReady is a six‑week intensive that dives deep into the hospital decision‑making process, with a special focus on the Value Analysis Committee (VAC)—the gatekeepers of hospital technology implementation. Participants gain insider knowledge, strategic guidance, and hands‑on training to confidently present their solutions to hospital stakeholders. After the training is complete, participants deliver a presentation with mock data to actual hospital VAC decision makers to receive constructive feedback. This training program is offered by Cogent Consults and BioMedSA.

PayorReady teaches startups the fundamentals of reimbursement while helping them evaluate their company’s early activities through a reimbursement‑focused lens. Participants learn the ins and outs of the reimbursement process through an 8 week program – 1 virtual session per week and final in person presentation.  The key elements of the clinical case for payors are discussed with practical information on activities, timing, and guides to work through the process for your company’s specifics. After the training is complete, participants deliver a presentation with mock data to actual payor and reimbursement experts to receive constructive feedback. This training program is offered by Walnut Hill Medical and BioMedSA.

Please download questions and prepare answers before starting application. Applications for PayorReady will close August 21st.